There are over 48.6 million Snapchat users in Latin America. The data on the Snapchat user demographics points out that 97.55 million of its audience is from the US. For comparison, 73% of US adults who use the internet are on YouTube, which gets over 2 billion logins monthly, 69% use Facebook, and 37% are on Instagram. While Snapchat isn’t nearly as popular as certain other platforms among US internet users, it still manages to attract close to a quarter of all US adults. It means that only 99 million users come from other parts of the world. Snapchat account stats show that 92 million daily active users come from North America, while 74 million are from Europe. The majority of Snapchat users are from North America. More than 38% of the platform’s daily active users are from North America. The second and third most-numerous age groups are users between 26–35 at 30% and 36–45 years at 18%, respectfully. The Snapchat usage statistics show that the rest of this platform’s audience consists mostly of people aged 15–25, at 48%. Around 48% of Snapchat users are between 15–25 years old. 11% of the audience is male and aged 21–24, while 7.9% of Snapchat users are females of this age. 13% of the Snapchat population is males between the ages of 18 and 20, and 8% of the population consists of females from the same age group. 12% of all users are males aged 13–17, while 6.4% of Snapchat users are females belonging to the same age group. Younger generations between the ages of 13 and 24 account for 58.3% of Snapchat’s audience. 12% of Snapchat users are males aged 13–17. For comparison, 51% of Facebook users access the site multiple times in a day, 23% do so once a day, while the rest are on the site less often. Namely, 68% of its users open the app multiple times a day, 15% of them access it daily, while the rest are not as devoted. When it comes to Snapchat users, the number of visits the app gets on average proves that Snapchat isn’t far behind other major social networks. Around 68% of Snapchat users open the app multiple times per day. Snapchat follows the top apps closely, reaching 53.4% of US smartphone users. When it comes to mobile app reach in the US, Google Maps is the undisputed champion with a reach of 64.5%. Snapchat reaches 53.4% of the US mobile audience. So saying that Snapchat is dying is simply wrong. Snapchat has almost 400 million monthly active users.Īccording to Snapchat stats, almost 400 million people visit Snapchat at least once a month this year. Snapchat reported having 190 million active users during the first quarter, while a growth of more than 10% was reported in the second quarter of the year. Luckily for the company, recovery began in 2019. Snapchat had 203 million daily active users in 2019. The same applied to daily active users, whose number lowered to 186 million, as per the Snapchat statistics from 2018. However, the number of Snapchat monthly active users in 2018 reduced significantly. Snapchat started 2017 on a high note, with 191 million active users. Snapchat lost 2.6% of its active users in 2018. By the start of 2020, there were already 220 million daily users, and by the end of the year, it rose to 45 million more. Only three months later, that number rose to 57 million. Just three years after being released, Snapchat had already amassed 46 million daily active users. Snapchat had 265 million daily active users in 2020. Over 20,000 photos are shared every hour on Snapchat.The longest Snapchat Streak is 2,033 days.Taco Bell’s Cinco de Mayo celebration Lens attracted 224 million views in 24 hours.Sponsored Lenses can cost up to $750,000 per day.Snapchat had $911 million in revenue during Q4 2020.The average time spent on Snapchat is 49.5 minutes per day.77% of US college students use Snapchat daily.Snapchat has 400 million monthly active users.Snapchat had 265 million daily active users in 2020. ![]() Here’s the list of facts and statistics that show how, with a lot of creativity and commitment, a simple idea can evolve into one of the most popular mobile apps in the world: 10 Key Snapchat Statistics and Facts for 2022 The market needed something like that, a platform to send confidential messages and captivating photos on, so the users came flooding in. ![]() ![]() For those unaware, Snapchat was founded on the premise of short-term messaging: users can exchange messages that will eventually disappear. The following Snapchat statistics help uncover the success behind one of the most original social media platforms of the 21st century.
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